Semi-Structured Interview Example: Artist sketching
What stylus feel is most appropriate for precise and concept sketching?
Deployed prototype drawing surfaces on the primary tablets of professional artists. Conducted semi-structured qualitative interviews of the perceived value of each drawing surface.
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Example whimiscal drawing styles designed to motivate a range of interview conversations of precise and concept strokes.
Successfully iterated towards a tablet surface that provided a more compelling feel than the default Apple iPad and Microsoft Surface devices. These insights drove adoption of new material and manufacturing parameters for Tactus Technology, a leading touchscreen technology provider to tablet OEMs.
CEO demostrating A/B concepting tool, Vivitouch Studio, at CES (click for video).